The year is 2014. The press as we know it no longer exists. Traditional reporting has collapsed. News is churned out by the media giant Googlezon. (Google has taken over many companies and joined forces with Amazon.) The news consists of blogs, attitudes, discoveries, preferences, claims and random thoughts, gathered and shaped by computers and a few human editors, then fed back to ordinary people who produce the continuing conversation. The New York Times is off the Internet. It still publishes, but the newspaper has become a newsletter read only by the elite and the elderly.
According to Advertising Age, Google and Yahoo will take in as much ad money this year as the prime-time revenues of the three major networks combined. Another sign of the times: Bloggers now try to set up a consortium to draw heavy advertising themselves. In the mockumentary, the new electronic media basically blow away the old by paying attention to what people want, most of which would be called soft news or non-news today.